A logo is a powerful tool that can communicate your brand’s value and purpose—what researchers call a brand’s “symbolic benefits” (Source). As the symbol of your company, a custom logo helps consumers connect to your core values and products, inspiring loyalty and conversions.
Without a good logo, your brand misses the opportunity to communicate to a portion of the population—up to 65% of consumers, who need to “see” to learn and memorize (Source).
The specifics of logo design determine the success (or failure) of a logo. For example, the shape of a logo can impact consumer perception. Circular logos conjure associations of softness or comfort. Angular logos conjure associations of durability. And a 2013 study published in Psychological Science revealed that logos can bias customer’s decisions about a brand (for better or worse):
“It is not sufficient for companies to attract consumers with price promotions, good customer support, or product-specific technical requirements” the studies authors concluded. “Instead, companies should [emphasize] brand design and awareness and strive to promote strong affective associations with their brand among customers.”
So what makes a good logo? The Nike “Swoosh.” McDonald’s “Golden Arches.” The Philadelphia Eagles’ “Eagle.” The world’s most famous logos all share common attributes: they’re simple and memorable.
Stepman’s PC of Philadelphia, PA has designed effective website logos for scores of companies. Working in tandem with our company branding services, our logo design team is guided by timeless aesthetic and marketing principles.
We create symbols that speak to your ideal customers. Our simple and memorable logo designs inspire brand awareness, loyalty, and conversions. Scroll down for a preview of our work. And for more information about our logo design services, call today: 215-900-9398.
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