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Top recent changes that Google made to its search results in 2017

Posted by Susan Daigle - 09-08-2017, 07:35 am

Google has continued scratching the surface and bringing value added features to its search engine over the years and similarly, it has brought a few more dynamic changes in the year 2017. Previously Google made improvements in terms of how it weighs and ranks several websites that are regularly indexed by its search engine but now it has gone a step further towards bringing intelligent and brilliant value additions in terms of overall user experience.

Introducing carousel site links format for mobile devices:
While going through numerous years of dedicated testing. Google has now finally introduced a whole new concept to show site links in the mobile search results. While concluding the announcement, officials said that carousel site links format is more helpful in aligning its search results with a more appealing user experience.

AMP – An open source platform:
In the quest of bringing brilliant user experience to the end users, Google has finally introduced a new open source platform named Accelerated Mobile Pages (AMP) as a new advancement towards making pages faster. Google believes that AMP helps it in providing superfast mobile web browsing experience.

Auto-play videos in Google search results:
Enabling video play feature in the Google video search results is one of the most trending developments noticed widely around the world. Google has confirmed integrating auto-play feature and believes it to be another great value addition in regard of enriching overall user experience. Professionals from a renowned SEO company concludes that Google has not just prioritized websites with enriched user experience but it has also started improvising its own search engine.

Dropping the Google Instant Search
In the quest of bringing well-structured and inline search results for the global mobile users, Google has finally decided to drop its instant search feature for mobile devices. Launched back in 2010, Google Instant Search Results was considered to be a revolution in the search trends, as stated by expert professionals offering SEO service. But now it seems like Google has changed its preference due to the fact that represents growing number of mobile web users.
Discontinuing Google Instant Search
Google instant search was introduced in 2010 and gained significant momentum where it was recognized as a unique value proposition for Google search engine. Similar to many other key SEO companies experts from well-known SEO companies California said mobile technology has forced Google towards further development. Following such a growing population of mobile users and considering it as the largest search result audience chunk Google has now discontinued instant search in mobile search results.

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